Building Your Curiosity
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My core need is to be curious and to know things, but do I really know it? This can only be tested if I make a business out of it.
- Kunal Shah
This is such an important point that Kunal makes. It has immense value in the process of building your passion, converting ideas and dreams into action helps us determine some very important questions:
- Is the idea valuable?
We tend to overvalue our ideas, but testing its value with its intended customers is another story. It gets us closer to reality and saves us from the hardships of executing an idea not valued by your customers. See how you can validate your idea
- Am I the right person to execute this idea?
Just because it is your idea/dream does not make you the best person to execute it (at least not with the current skill set), we need a reality check on this before we commit and go big. Executing the idea as an experiment gives us a sneak peak into what it takes and do we have the skill set required for the same.
- Am I really passionate about this idea?
Building anything from scratch is not easy, specially when the results are unpredictable. What will keep you going is your passion and belief in the idea, which is tested when you start building and face the ground reality
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A Founder’s Guide to Marketing Metrics
ROAS is a favorite metric among marketers, often showcasing impressive figures. While ROAS is effective, it doesn't tell the full story alone. To truly gauge marketing success, founders should combine ROAS with other metrics like Conversion Rate, CTR, ROI, CAC, and Customer Lifetime Value (LTV). This comprehensive approach helps optimize strategies, set realistic goals, and ultimately improve marketing effectiveness. Dive into the full article to understand how these metrics work together to refine your marketing strategy.
Quick Commerce & it’s Second Order Effects
Quick commerce is taking over our metros. This is leading to more online orders, more online payments even more traffic on the street. But what are we missing, is there a long term impact that we are all missing? We try to answer this question and more
The Growth Hiring Matrix
Hiring for growth at early stage startups is a big pain-point for Founders. Many repeat the same mistakes as their predecessors of hiring an agency just to wait and see them fail in a few months. We go deep into why agencies fail, what are the alternatives, and why will they work or not work for your startup.
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Discuss your Growth challenges
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