Job Economy
The Creator Economy is poised to take over the world!
But how does it fare against the incumbent: The good old '9-to-5'!
Let's get to Round 1: Creator Economy vs. Job Economy
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A Founder’s Guide to Marketing Metrics
ROAS is a favorite metric among marketers, often showcasing impressive figures. While ROAS is effective, it doesn't tell the full story alone. To truly gauge marketing success, founders should combine ROAS with other metrics like Conversion Rate, CTR, ROI, CAC, and Customer Lifetime Value (LTV). This comprehensive approach helps optimize strategies, set realistic goals, and ultimately improve marketing effectiveness. Dive into the full article to understand how these metrics work together to refine your marketing strategy.
Quick Commerce & it’s Second Order Effects
Quick commerce is taking over our metros. This is leading to more online orders, more online payments even more traffic on the street. But what are we missing, is there a long term impact that we are all missing? We try to answer this question and more
The Growth Hiring Matrix
Hiring for growth at early stage startups is a big pain-point for Founders. Many repeat the same mistakes as their predecessors of hiring an agency just to wait and see them fail in a few months. We go deep into why agencies fail, what are the alternatives, and why will they work or not work for your startup.
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