Flexiple - Idea Validation Report
COVID has changed many things about how we work.
For some it meant Zoom calls vs. physical meetings or managing teams through chats! But for some it opened up a completely new way to work
Freelance work!
Freelance jobs grew by 41% in 2020! And Indians are among the biggest beneficiaries of this growth. But freelancing comes with its own challenges not only for the freelancers but also for the hiring firms.
Read our comparison of Freelance Economy vs. the Creator Economy
Flexiple set out to solve for this sector. They are a network of the top 1% freelance developers and designers making it easier for firms to hire the top freelance talent while ensuring freelancers get to choose from high quality work opportunities.
This week we take deep dive into Flexiple with our Advanced Idea Validation Tool and see what potential does this startup idea holds.
Download the report here: bit.ly/curio-revelio-flexiple-ivr
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How to Choose Marketing Channels for Early-stage Startups
We cover the importance of selecting the right marketing channels to drive growth in early-stage startups. It suggests a structured approach based on four key factors: understanding the audience, assessing the founding team's skill set, considering the startup's stage (pre-PMF vs. growth), and aligning the marketing budget. The article concludes with insights on various marketing channels, such as social media, email marketing, and content strategies, offering specific advice based on product type and audience.
A Founder’s Guide to Marketing Metrics
ROAS is a favorite metric among marketers, often showcasing impressive figures. While ROAS is effective, it doesn't tell the full story alone. To truly gauge marketing success, founders should combine ROAS with other metrics like Conversion Rate, CTR, ROI, CAC, and Customer Lifetime Value (LTV). This comprehensive approach helps optimize strategies, set realistic goals, and ultimately improve marketing effectiveness. Dive into the full article to understand how these metrics work together to refine your marketing strategy.
Quick Commerce & it’s Second Order Effects
Quick commerce is taking over our metros. This is leading to more online orders, more online payments even more traffic on the street. But what are we missing, is there a long term impact that we are all missing? We try to answer this question and more
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