Freelance Economy
The Freelance economy is like the elder sibling 🧓 to the younger 'cool' Creator Economy 👶
Both are very similar, yet different.
- The Freelance economy took all the risks and set the path for the Creator economy 🛣️
- It did everything that was uncool but made it work 👨🏭
- It had lower adoption due to some challenges, which the Creator Economy won't face due to advancing tech solutions 👩💻
But still both will survive side-by-side! 🤝
Welcome to Round 3 of Economies of Work:
Creator Economy vs. Freelance Economy ⚔️
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How to Choose Marketing Channels for Early-stage Startups
We cover the importance of selecting the right marketing channels to drive growth in early-stage startups. It suggests a structured approach based on four key factors: understanding the audience, assessing the founding team's skill set, considering the startup's stage (pre-PMF vs. growth), and aligning the marketing budget. The article concludes with insights on various marketing channels, such as social media, email marketing, and content strategies, offering specific advice based on product type and audience.
A Founder’s Guide to Marketing Metrics
ROAS is a favorite metric among marketers, often showcasing impressive figures. While ROAS is effective, it doesn't tell the full story alone. To truly gauge marketing success, founders should combine ROAS with other metrics like Conversion Rate, CTR, ROI, CAC, and Customer Lifetime Value (LTV). This comprehensive approach helps optimize strategies, set realistic goals, and ultimately improve marketing effectiveness. Dive into the full article to understand how these metrics work together to refine your marketing strategy.
Quick Commerce & it’s Second Order Effects
Quick commerce is taking over our metros. This is leading to more online orders, more online payments even more traffic on the street. But what are we missing, is there a long term impact that we are all missing? We try to answer this question and more
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Discuss your Growth challenges
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