Validating Your Business Idea
![](https://cdn.prod.website-files.com/611522a5d4ede86958196317/6133973f304dbb3bc8dd7e93_OIP%20(1).jpg)
Order a Pizza or Validate your Business Idea!
Validating your business idea is not easy!
Trust me, I have been through this grind 😫
Depending on your idea you can try a few things:
- Surveys
- Customer calling
- Pre-launch waitlists
There is another method to test out demand...
And it took me just 5 days and less than Rs. 600 to get over 200 potential customers!
Here's what I did:
- Built an interest form for this potential service
- Captured demographics, pain points, and a potential price point
- Sacrificed a cheese burst pizza with garlic bread
- Ran a Facebook ad with that money
And here are the results (see image):
Reach: 8,726
Engagement: 5.23% (I know!)
Leads: 225
![](https://cdn.prod.website-files.com/611522a5d4ede86958196317/6139b66021c9d59dbef604e7_JZsHBtkSEq-7_wWinkqye1EdlPF6CaED-wajbyYveZFCAVclUypCzCbdoRm2NbVpKk7Eh025_EXeUT0fFszVd1YrxsfCkjd2I1uMWhmRsco4NOnSTZPc4UbdbFtfv1uDXw%3Dw1280.png)
Learnings:
Now I know who to target (age group, city, gender) and what do they expect from the service
Next steps:
I have a list of 200+ potential customers to get 1st-hand feedback on my prototype
What are you waiting for?
Test your idea today, have the 🍕 tomorrow!
Read More
![](https://cdn.prod.website-files.com/611522a5d4ede86958196317/66606c08d6e49fb6ee82d7ad_ROAS%20Meme.jpg)
A Founder’s Guide to Marketing Metrics
ROAS is a favorite metric among marketers, often showcasing impressive figures. While ROAS is effective, it doesn't tell the full story alone. To truly gauge marketing success, founders should combine ROAS with other metrics like Conversion Rate, CTR, ROI, CAC, and Customer Lifetime Value (LTV). This comprehensive approach helps optimize strategies, set realistic goals, and ultimately improve marketing effectiveness. Dive into the full article to understand how these metrics work together to refine your marketing strategy.
![](https://cdn.prod.website-files.com/611522a5d4ede86958196317/665475a15cabe9646bf808fb_chat%20gpt%20article%20image.png)
Quick Commerce & it’s Second Order Effects
Quick commerce is taking over our metros. This is leading to more online orders, more online payments even more traffic on the street. But what are we missing, is there a long term impact that we are all missing? We try to answer this question and more
![](https://cdn.prod.website-files.com/611522a5d4ede86958196317/64971b49ecd47508c898d01d_Matrix%20-%20All%20with%20gaps.png)
The Growth Hiring Matrix
Hiring for growth at early stage startups is a big pain-point for Founders. Many repeat the same mistakes as their predecessors of hiring an agency just to wait and see them fail in a few months. We go deep into why agencies fail, what are the alternatives, and why will they work or not work for your startup.
Schedule a Call Today
Discuss your Growth challenges